Assignment: Explain The Effects You Believe The Internets Capabilities
Before starting this activity, review the LEARN (e-Activity) (there are several) and read Chapter 3 in the course text book. Doing this will give you the Why to include in your response to the following:
1) Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century.
a. Explain why.
2) Explain the effects you believe the internets capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
3) From the LEARN (e-Activity), analyze the internal environment of the company you researched to determine that companys strengths and weaknesses. Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the companys competitiveness.
a. Explain your rationale.?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.