Assignment:
Select an organization (COCA COLA) with which you are familiar that conducts both domestic and global marketing.
Write a 1,200-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's (COCA COLA) marketing decisions:
• Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
• Examine the importance of demographics and physical infrastructure.
• Analyze the influence of cultural differences.
• Examine the importance of social responsibility and ethics versus legal obligations.
• Analyze the effect of political systems and the influence of international relations.
• Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
• Explain the effect of technology.
Format your paper consistent with APA guidelines.