Please assist in elaborate on a research article that analyzes one of the cultural patterns such as collective versus individualistic social perception and gender perspective differences. Help with elaborating a reflection that summarizes the pattern and analyze the implications in a global organization.
The selected article is:
Bechtoldt, M. N., Choi, H. S., & Nijstad, B. A. (2012). Individuals in mind, mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity. Journal of Experimental Social Psychology, 48(4), 838-844.
The article analyzes the effect of individualistic norms and collectivistic norm on group creativity.