Analyze the impact of each force on the industry


Problem

Applying Porter's Five Forces Model to your Company

Apply a Porter's Five Forces analysis to the industry your company operates in to determine whether it is, or is not, attractive and profitable. Make certain to analyze the impact of each force on the industry. (Also make certain that you describe each force and its impact in paragraph format and that you explain why it erodes or enhances the profits of your company). At the end of your analysis, you should make a recommendation as to whether you think that the industry that your company operates in is attractive and profitable.

YouTube Videos:

"Porters 5 Forces Tutorial"
"The Five Competitive Forces That Shape Strategy"

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Analyze the impact of each force on the industry
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