Selling Executives on Project Management
1. Analyze the fundamental reasons why the executives in the case refused to listen to their own employees but were willing to listen to a consultant. Discuss the main reasons why the executives still seemed apprehensive even after the consultant's presentation.
2. Imagine that you are the consultant from the case study. Speculate on three strategies that you could employ to get the executives to understand your point of view and thus support your project management recommendations.
3. Use at least three quality references.