Analyze the following 2 article and evaluate the mass media campaign of these two famous personalities, Oprah Winfrey and Barack Obama.
Marketing Lessons from Brand Oprah
Barack Obama and Twenty-first-century Politics: A Revolutionary Moment in the USA
What mass media strategies do they use to promote their messages? Who is their audience? How do they plan to change media in the ways that concern them?
Based on your analysis, evaluate these mass media campaigns on their purpose, mthods used, results and conclusion.