DISCUSSION QUESTION 1
"Health Care and Marketing" Please respond to the following:
• Analyze the current state of the U.S. health care system and determine the single most significant weakness. Make at least one recommendation for addressing that weakness from a marketing perspective.
• Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes. Provide specific examples to support your response.
DISCUSSION QUESTION 2
"Utilization of Health Care Services" Please respond to the following:
• Analyze the factors that drive people to seek health care and determine which have the biggest impact on you. Provide specific examples to support your response.
• Assess your own demand for health care over the last five years and determine if that demand has gone up or down as well as the factors (as discussed in Chapter 4) that contributed to that rise or fall.