Homework: INTERNATIONAL MARKETING
I. Channel Mix
Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.
o Exporting
o Retailing
o Intermediaries
II. Channel Management
Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.
o Materials handling
o Inventory location and control
o Order processing
o Transportation alternatives
o Supply chain management
III. Integrated Marketing Communications
Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.
o Push versus pull strategy
o Advertising, including traditional, alternative, and culturally based
o Consumer and trade promotions
o Public relations
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.