Assignment:
Branding and Packaging
Write an essay analyzing branding and packaging. Include the following:
Choose a brand that you feel loyal to, and describe the product and its branding and packaging strategies
Analyze the effectiveness of these strategies and compare to two similar products.
Your research should demonstrate your understanding of target markets and specific demographics.
In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings.
Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible outside references in addition to your text.
Your paper should be two to three pages in length and conform to APA. Include at least three scholarly references in addition to the course textbook and required readings.