Problem:
Provide an overview of supply chain management in Apple Inc and how it relates to the value chain. Analyze the current supply chain design and comment on areas for improvement. Describe the metrics used to measure supply chain performance and comment on their usefulness. Suggest other metrics. Examine outsourcing and offshoring in the supply chain and analyze the effectiveness of these approaches. Review the use of technology in the supply chain and recommend additional technology to improve supply chain performance. Discuss how Apple Inc uses forecasting and how these forecasts drive the capacity planning strategy. Analyze the capacity planning, location planning, and scheduling and how techniques like learning curves, bottleneck analysis, and waiting-line theory are used by the organization in its capacity planning strategies.