Essay Homework: Revitalizing a Brand
Read the case study, Revitalizing a Brand
Use the Internet or Strayer library to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.
Instructions
Write a 4 to 6 pages paper in which you:
a. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
b. Conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
c. Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
d. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.