Part 1. Pick one of your favorite brands. Search to see if this company is using the "top five": Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Which of these social media platforms does your brand use? Describe your findings.
Part 2. Analyze the content, because content is king!
Who is the primary target segment for this brand's social media channels?
Is content the same in all the social media posts or does it vary across platforms? What type of imagery is the brand using, e.g., photos of the product, images of people, etc.? What is different across the social media platforms?
Does the company post with the same frequency across all the platforms? Which platform does the brand post to most often?
Are users on one platform being directed to another platform?
Given your findings, does your brand favor one social media over another? What might be the brand's strategy that explains your findings?
Your paper should meet the following requirements:
Be at least two to three pages in length, not including title and reference pages