Research and analyze the consumer market for the topic you chose for your final project in Module 1. In a short paper, answer the following questions:
1. What cultural, social, and personal factors are likely to most influence consumer purchasing of your product or service?
2. What research tools will help you better understand the effect on buyer attitudes and behavior?
3. Which aspects of consumer behavior will you emphasize in your marketing plan and why?
4. What marketing activities will you plan to coincide with each stage of the consumer buying process?