Analyze the competitive structure of the upstream segment for ExxonMobil within its value system in equilibrium
A. Power of Buyers
1. Identify the buyers.
2. How do buyers impact the ability to set and maintain high volume and high prices?
B. Power of Suppliers
1. Identify the suppliers.
2. How do suppliers impact the ability to set and maintain low costs?
C. Degree of Rivalry
1. Do active competitors impact the ability to maintain high sales?
2. Do active competitors impact the ability to maintain low costs?
D. Threat of Entry
1. Are there any threatening entrants? How serious is the threat?
2. How would entry change the degree of rivalry?
E. Threat of Substitution
1. Are there any threatening substitutes? How serious is the threat?
2. How would substitution change relationships with buyers?