Analyze the competitive arena using the given guidelines


Discussion: Markets And Competitive Space

Illustrate with an example a disruptive innovation and discuss the impact on various industries. Choose a product you are familiar. Analyze the competitive arena using these guidelines. Define the competitive arena for the generic, specific, and variant product-markets. Identify key competitors. Evaluate key competitors. Anticipate actions by competitors. Identify and evaluate potential competitors.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Analyze the competitive arena using the given guidelines
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