Analyze the competitive advantage gained by the body shop


Assignment

Task

-Explain why The Body Shop (A Cosmetic Business) has sought recognition from a third party and how this has enhanced and benefited their reputation.

-Analyze the competitive advantage gained by the Body Shop as a result of its CSR (Corporate Social Responsibility) and its recognition by an external body.

• Should be roughly 2000 words

Examples of Corporate Social Responsibility activities below:

• Environmental - focusing on ecological concerns; from recycling to improving your organisation's entire carbon footprint

• Consumer protection - Statutory and legal requirements, product safety, food labelling, misleading and inappropriate advertising, false descriptions, ffect of products on consumer health

• Supply chain - Statutory and legal requirements, the fair treatment and working conditions of employees of key suppliers, minimum/living wage for both own and suppliers' workforce

• Community-based - supporting local community projects to improve lives of the people local to your organisation; financially or through volunteer programmes

• Internationally - focusing on issues such as fair trade, sustainability, working conditions, child labour and human rights

• Workplace-based - focusing on improving the rights and well-being of your staff; reviewing issues including remuneration, recruitment, induction, health and safety, whistle-blowing, working conditions, diversity and training.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Analyze the competitive advantage gained by the body shop
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