Assignment:
Use the Internet and Capella University Library to research an airline currently in business to use as the basis for this assessment. You will need to incorporate a minimum of four resources to support the points in your 4 to 6 page analysis described below.
Deliverables
Complete the following:
1. Conduct a SWOT analysis on your chosen airline.
- Consider using the SWOT Analysis Template document, linked in the Suggested Resources, or a similar format of your choice for this assessment. Examples of criteria for the SWOT analysis are provided in the tables below.
2. Write a 4 to 6 page analysis of the airline's internal and external environments, as well as the interrelationships among its internal businesses. Include the following subheadings and content:
a. Introduction: Provide an overview of your chosen airline and its place in the industry.
- Include background information on what business strategies the airline is using and where it fits in the industry.
b. Internal Environment: Using your SWOT analysis, analyze the airline's internal environment for the conditions and factors that influence its activities and choices, including its business strategies. The internal environment includes:
- Human resources-staff, volunteers, board members, target population.
- Physical resources-location, building, equipment, funding for resources (grants, funding agencies, other sources of income).
- Activities and processes-programs run, systems employed.
- Past experiences-building blocks for learning and success, reputation in the community.
c. External Environment: Analyze the selected organization's external environment for the conditions and factors surrounding it that influence its activities and choices, including its business strategies. External forces the organization does not control include the following:
- Future trends-in the field or the culture.
- Economy-local, national, and international.
- Funding sources-foundations, donors, legislatures.
- Demographics-changes in the age, race, gender, culture of those served by the organization.
- Physical environment.
- Legislation.
- Local, national, and international events.
d. Interrelationships: Analyze the interrelationships among internal business functional areas and external constraints and opportunities.
e. Conclusion: Describe the key issues you believe should be addressed to make effective decisions and business plans, and provide your recommendations or suggestions for handling these issues.
Additional Requirements
- Written communication: Written communication is free of errors that detract from the overall message.
- APA formatting: Resources and citations are formatted according to current APA style and formatting.
- Number of resources: A minimum of four resources.
- Length: 4 to 6 typed, double-spaced pages.
- Font and font size: Times New Roman, 12-point.