Question: Marketing is pervasive. It is a social process involving the activities that facilitate exchanges of goods and services among individuals and organizations.
Reference: From Chapter 1 Take-Aways in Mullins, J., Walker, O., & Boyd, H. (2013). Marketing management: A strategic decision-making approach. (8th ed.) New York: McGraw-Hill Irwin.
In this discussion, address the following:
Analyze the above strategic marketing concept by applying it to a company that you made a recent purchase from.