Analyze strategies for capturing the market share for specific, defined segments and provide a critique of the strategies you find. Select three organizations that you have seen advertised and examine the symbols, images, and demographics they present in their advertising. Select at least one service and one tangible good among the three organizations.
A 2- to 3-page paper in APA format and include:
Describe the three organizations that you have seen advertised and briefly describe the advertising (select at least one service and one tangible good among the three organizations).
Describe the symbols each of these organizations employs to communicate the value of its products/services to specific segments of the market.Provide an explanation of the intended messages the symbols convey to the specific segment.
Provide a critique of the strategy by explaining how the values of the targeted segments align with the core competencies of each organization. Your critique may find a targeted segment’s values do not align with the organization. If so, explain why.