Assignment: Marketing And Ethics
1. Choose any product or service.
• Analyze both its distribution and pricing strategies.
• How do those strategies relate to the product or service's market positioning?
2. Read It's All on Sale: Marketing Ethics and the Perpetually Fooled (Wible, 2011).
• then, describe and discuss one of the specific pricing strategies mentioned in the Wible (2011) article; and
• decide and discuss whether that strategy is ethical or not. Refer to the ethical decision model from the W2 readings (Josephson's Core Values Model) in your discussion.
Text Book: The Legal Environment and Government Regulation of Business.
Article: It's All on Sale: Marketing Ethics and the Perpetually Fooled by Andy Wible.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.