IT Ethics
This activity addresses the following Module Outcomes:
MO1: Analyze privacy issues associated with the organizational use of personal information. (CO4)
MO2: Compare IT ethics issues related to technology-related unethical behavior. (CO3)
This activity examines a case where Target used data analytics to determine a high school girl was probably pregnant and begin sending her information about products that would be useful for a new mother.
In preparation for this discussion, please read the required material and watch the assigned videos, then respond to the following:
In your initial post, answer the following questions from the textbook:
1. Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer.
2. How does Target create profiles of customers?
3. Is Target's "pregnancy predictor" a long-term competitive advantage? Explain.
4. How does Target make such accurate predictions?
5. What are the ethical considerations of the use of this data?
(Turban, et al., 2017).
In your response, complete the following:
1.Identify additional identity reasons why Target might invest in predictive analytics student.
Your response should be substantive (at least 150 words) and include reference citations and use APA formatting.