Problem:
For this assignment, you will be completing an environmental scan and economic analysis on your selected department, group, division, function, or organization (for which you will create a strategic plan), including the remote, industry, and operating environments. Your environmental scan should describe the situation completely and accurately. You should identify any major changes that you expect to affect your remote, industry, or operating environments in the next 5-10 years.
This will include the following subcomponents:
1) Refine the analysis of the forces and trends you completed.
2) Utilize a macroeconomic forecast of economic indicators that will affect your chosen organization in the future and should be considered part of strategic planning.
3) Analyze the non-economic factors in the remote environment:
(a) Social and Cultural
(b) Political
(c) Technological
(d) Demographic
4) Complete a competitive analysis of your organization's position from a microeconomic perspective based on the pricing of the organization's primary product or service line, an assessment of its cost structure, and an assessment of the market in which the organization competes. (Note: This should be a discussion, not a spreadsheet.)
5) Develop a summary of the organization's current situation, including its mission or business overview, its current competitive position, and the forces and trends in its industry. Based on this situation, you will identify three to six current opportunities and issues you believe should be addressed through the strategic-planning process.
6) Identify strengths and weaknesses in the organization's operating environment that can be leveraged to capitalize on the emerging opportunities or minimize the threats that you identified in items 1-4.
7) Create three to four strategic long-term objectives that can be measured to determine the success of the strategic plan.
8) Revisit the mission and vision statements you modified in Week One. If necessary, modify or improve them further to align with your long-term objectives.