You are the new manger of a major clothing store that is facing a crisis. this clothing store has been the leader in its market for the last 15 years in the last three years however two other major clothing store chains have opened and they have steadily been attracting customers away from your stor- your sals are down 30% to find out why your stor surnay former costumers and learned that they perceive your store as not keeping up with changing fashion trends and new forms of customers services in examining how the store operates you found out that the 10 purchasing managers who buy the clothing and accessories the store have been buying from same clothing suppliesr and have become reluctant to try new ones moreover salespeople rarely if ever make a suggestion for changing how the store operates and they don't respond to customers' requests the cutler of the store has become conservative risk-averse.
1. Analyze major forces in the task environment of a retail clothing store??
2. Devise a program that will help managers and employees to better understand and respond to their stores task environment?