Analyze major environmental influences on firm performance


Problem

The Role of Geography and the Firm (Country: MEXICO, Firm: AMERICA MOVIL/Claro, Industry: Telecommunication)

1. The role of geography and firm performance: physical features of the region, transportation networks, climate, demographics, development indicators, the culture and history of the region in influencing the performance of the firm (Use Chapter 1 concepts).

2. Use also a PEST framework to analyze the major environmental influences on the firm performance- Political, Economic, Social and Technological environment.

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Microeconomics: Analyze major environmental influences on firm performance
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