Analyze how Walmart integrates its marketing communications tools and promotional activities. Your essay should display the following:
Appreciation of the significance of the concept of integrated marketing communications (IMC) and its impact on marketing management.
Identification of the elements of the promotion mix and the pros and cons of each element.
Connection of the concept of the communication process model to important issues in promotional strategy.
Description of the components of the marketing manager's role in promotional strategy.
Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.