Analyze how trends impact the organizational strategy of Procter & Gamble. Evaluate the context of the global market, including sensitivity to economic and cultural diversity, for the impact on an organization's strategy. Evaluate leading edge or contemporary strategies and their applicability to the strategy of Procter & Gamble. Look into the future. Consider trends in society, technology, economics, environmentalism, and politics that can influence Procter & Gamble. Be sure to look beyond your company's current market, product, and geographic boundaries. Identify two or three factors that are most likely to create dramatic turns in their future strategy. How can the organizations prepare today for what might happen in three years?