Discussion Post
• Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.
• Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
• Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
• Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
• Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
• Discuss the role of demographics in relationship to integrated marketing communications.
• Discuss the phrase "let the buyer beware" and its relationship to an ethical marketing perspective.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.