Write a three to four page paper:
Justify the purpose of the selected health care establishments' product(s) / service (s) and their associated life cycle(s).
Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
Outline a survey to capture patients' expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
The specific course learning outcomes associated with this assignment are:
1. Analyze how products evolve through the four stages of the product life cycle.
2. Determine the appropriate product succession planning efforts of health care services.