Essay Assignment
Write a paper of 1,500 words that responds to the following:
• Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
o Engage their existing customers
o Attract new customers
o Listen to employee and customer feedback
o Respond to crises
• Provide current examples.
• Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.