Analyze GOOGLE external environment including its general environment, industry, and competitive position. Choose a strategic management model such as PEST analysis or Porter's Five Forces Model to use in this analysis. Clearly state where external Opportunities and Threats are found.
Illustrate the key strengths, weaknesses, opportunities, and threats using a SWOT table. You might also develop a SWOT figure that depicts your findings in a way that allows for more effective integration and synthesis of your key ideas.