Analyze fundamentals of business in contemporary environment


Assignment Problem: Internal and External Stakeholder Analysis

Learning Outcomes: This assessment addresses the following Subject Learning Outcomes:

A) Analyze and synthesize the fundamentals of business in the contemporary environment.

B) Construct and Justify a professional value proposition as a business practitioner

Assessment Instructions:

In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future.

Presenting a business example and contributing to the discussion forum, you will:

Part 1: Identify and analyze functional areas in the business

Part 2: Identify and analyze the internal and external stakeholders

Part 3: Compare two industries with each other

Part 4: Create a stakeholder matrix

Part 5: Discuss chosen stakeholders and industries in the context of relevant theories and frameworks

Suggested format:

Your individual stakeholder analysis should follow standard report structure and include the following:

  • Cover page
  • Executive Summary

o A concise summary of the main report in bullet points

  • Introduction and background information on your business example
  • Main body

o Identify functional areas

o Identify internal and external stakeholders and their roles

o Identify the nature and degree of main stakeholders' interests, and implications of conflicting interests

o Identify the level of main stakeholders' influence

o Create a stakeholder matrix

o In the discussion forum, choose an example from your peers and compare the industry your business operates in with their industry, identify the main points of stakeholder dissimilarities and analyse the differences in stakeholder interests and influences

  • Conclusion
  • References
  • Appendices (if necessary)

Support your observations and statements by incorporating links to theory and conceptual frameworks. Please ensure your sources are referenced clearly in the APA 6th style both in-text and in the reference list.

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