Analyze films marketing and distribution strategy


Problem

Address the following prompts in a 4-5 page, double-spaced essay.

Part I: Find an independent film made before 2000. Analyze how the film was marketed and released and why (i.e. commercials versus print ads; radio spots versus bus stop ads, etc.). Consider the film's budget and its box office gross numbers.

Part II:

Find a similar independent film released within the last year. Analyze the film's marketing and distribution strategy in comparison to that of the film made prior to 2000.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Analyze films marketing and distribution strategy
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