Assignment:
Part 1
In this assignment, you will need to:
- List five products that you consumed (breakfast, chewing gum, etc.) or used (Wi-Fi Internet service, radio program, etc.) within the past 24 hours.
- What strategy does the company behind each good or service employ: low-cost, differentiation, or focus?
- For each company, write one or two paragraphs in the .doc or .dox format on how you arrived at your answer.
This written assignment must adhere to APA style guidelines.
Part 2
Choose a company in which you are interested.
- Consult recent annual reports and Internet sources to find out what new products that company has brought to market in the past year or two.
- Are those products truly new innovations, or are they simply extensions of existing products?
- What considerations likely guided the company in its product development efforts?
- Write one or two paragraphs on how you arrived at your answer.
Your answer must adhere to APA style guidelines.