Analyze environmental factors driving change at desjardins, Marketing Management

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Analyze environmental factors driving change at desjardins

Discussion questions:

This week you began to learn about the basics of change management. Your discussion this week focused upon your own story of change.

Now let's consider the story of change you read about in the case: Monique Leroux: Leading Change at Desjardins. Respond to these questions based upon the need for change in 2008.

Analyze the environmental factors driving change at Desjardins.

Analyze the marketplace requirements driving change at Desjardins.

What must Desjardins do to be successful in the current marketplace and to meet the needs of customers?

Is the decentralized structure working for Desjardins? Why or why not?

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Marketing Management: Analyze environmental factors driving change at desjardins

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Marketing Management: Analyze environmental factors driving change at desjardins

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