Problem
Discuss based on PESTEL (Political Economical and Legal specifically)
Lack of research about the economy, politics, legal and culture of a new market can hurt, even destroy, international business plans. For example, after ten years of struggling in Germany, Walmart exited in 2007. One of Walmart's errors was to ignore the cultural differences between the United States and Germany. The organization failed to change the types of products it offered or how they were displayed to match the preferences of German consumers.
You have been hired as the new CEO of Walmart Germany to explore the business opportunities in that country once more and this time, based on conducting an international market research and collecting market intelligence.
Economical, political and legal systems
A. Analyze political situation in Germany and list three political factors that directly influence your business in Germany, either positively or negatively.
B. Analyze economical situation in Germany and list three economical factors that directly influence your business in Germany, either positively or negatively.
C. Analyze legal systems in Germany and list three legal factors that directly influence your business in Germany, either positively or negatively.
D. Did Wal-Mart select the best market entry strategy for Germany?