Analyze each situation and present an appropriate solution that solves the problem or answers the question. Examine research finding and to make recommendations, as if you were the one responsible to upper management. Answers can be stated simply, elevator talk, as if you were talking to a 12 year-old.
If you make any assumptions, please note them in your answers.
1. You are the newly appointed Senior Director of Marketing at the Sweet & Sticky Candy Company, which manufactures a variety of chocolate candy bars sold in retail stores. One of your direct reports is the Market Research Director, who will be making an all-day presentation to you next week. Please describe what you want presented to you and why?
2. The president of your company (a medium-sized health maintenance organization) has asked you to conduct research into patient use of your facility during the last two years. What ethical issues do you want to consider, as you design the research?
3. Sales for your 120-store women’s clothing chain are down 42% for the last fiscal year compared to the previous year. Management is upset and wants to know what caused the serious decline. You must research the situation and offer some recommendations. Describe your thinking for how you would design the research, noting any specific statistical processes that you might use.