Discussion Post: Branding & Communication Process
Select a product category of personal interest and this can range from household goods, smart phones, restaurants, auto manufacturers, to industrial products. Select the brand names for three competitive brands in this category. Analyze each brand name in terms of the fundamental requirements mentioned in the reading, such distinguishedness from other brand names, facilitation of brand association, compatibility with a brand desire image and memorability?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.