Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:
* Introduction Arista
* Identify the segmentation criteria that will affect your target market selection.
* Identify your target market.
* Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
* Analyze current competitors and define the competitive landscape for your product or service.
* Conclusion