Analyze consumer influence on ethical behavior in marketing


Discussion Post: Ethically & Socially Responsible Marketing Analysis

Write 350 words analysis and evaluation of a company's effectiveness based on reading the attached article

a) Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

b) Relate the triple bottom line to an organization's sustainability.

c) Analyze consumer influence on ethical behavior in marketing.

d) Assess the value of communicating ethical behavior to the public.

e) Conclude how ethical issues influence legal issues in marketing.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Business Management: Analyze consumer influence on ethical behavior in marketing
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