Discussion Board : Writing Print Copy
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.
Reflecting on the focus and content of this course, what is an important challenge facing management of organizations today and how would you go about addressing it? Explain.
Objectives:
Analyze components of print copy, together with important guidelines for writing print copy
Assess the principles and components that help ensure effective design and purpose of print ads and describe the fundamentals of media planning.