Case study
1Q. Based on the history of the company, why did BP get involved in so much questionable conduct?
2Q. Analyze BP efforts to improve sustainability and it reputation. Do you think they are sufficient or does the company need to do more?
3Q. Do you believe the BP code of conduct will prevent future misconduct? Why or Why not?
4Q. How can BP prove to its stakeholders that it is serious about social responsibility, sustainability, and ethics and that its efforts are not just a public relations ploy?