Case Scenario:
You have recently changed jobs, and have left your previous role working in the hospitality and tourism industry, and have taken a position with HealthyCo--a primary health insurance provider--in hopes of advancing your career. During your first week on the job, you have received a reasonably comprehensive orientation to the new environment and have a preliminary understanding of the organization.
HealthyCo is currently supporting over 10 million members across the United States, all of whom have clinical data related to their health within the organization's tools. One such tool is a complex web portal allowing users to log in and access medical records, treatment history, select a doctor, find a hospital, submit medical claims receipts, and much more. A mobile app has also been released that allows for remote access to these systems and incentive trackers for fitness programs, wellness programs for pregnant mothers, dietary advice, and access to a 24/7 emergency nurse service for support over the phone.
Your boss has tasked you with explaining the current mobile app and web portal to a group of board members and upper management by providing a high-level assessment of how business intelligence practices could be employed for the online portion of the business it can relate to clinical systems. As you are still new, the request is not to focus on specifics but more on opportunities at a high level, such as at a system-to-system level.
QUESTIONS:
Q1) Analyze Big Data and data collection opportunities for business intelligence.
Q2) Discuss how the organization could support ethical and privacy concerns associated with data collection.
Q3) Apply the DIKW triangle to support the use of business intelligence assets to the board.