Assignment:
Read the article titled, "Serving the World's Poor, Profitably," located of the course shell. Next, select one (1) product that is currently out of reach for most poor consumers (either domestically or in a developing country). Suggest two (2) specific actions that firms could take in order to modify this product to make it accessible to these consumers (e.g., produce a smaller, cheaper version).
From the case study, analyze Babe's proposal from the institution-based view of multinational strategy. Next, speculate on the main reason(s) why Babe took the risk of using the framework of formal and informal internal institutions for his proposal. Provide a rationale for your response.