1. Identify a product, service, or cause which has been negatively or positively affected by publicity in recent years. Analyze any responses the company or organization took to deal with the problems or opportunities created by the publicity.
2. Please discuss why you think P.R. (public relations) is a great alternative to advertising and why in fact, it can be much more effective.
3. One of the major challenges companies face is providing customer service information via email. Think of companies you do business with. Do you email them? How long does it normally take for them to respond? Explain some of the shortcomings of using email for customer service.