Select an organization that once had a noticeable competitive advantage and lost it to a competitor, new industry, or new product.
Analyze and think about the competitive advantage and answer the following questions:
- What is the organization and what industry does the organization serve?
- Who are its competitors?
- What was the competitive advantage (note that this can be a product or service)?
- How long did the organization hold this competitive advantage?
- What product, organization, or product rendered the competitive advantage obsolete?
- How did the company lose the competitive advantage?
- How long did it take this this to happen?
- What can you learn from this example?
- What would you have done differently to avoid losing the advantage?