Assignment: Consumer Decision Making Process
Analyze a recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitchen appliances, etc.)
Write a 1,050 to 1,400 words paper in which you review the steps that you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
• Problem recognition
• Information search
• Alternative evaluation
• Purchase
• Use
• Evaluation
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.