Analyze a given case and assume you are an investor interested in helping Natura and Shanghai Jahwa bring the Ekos and Heborist brand, respectively, to developed countries. Assume that both companies are currently in their pre-internationalization stage outside their region. Which of these two companies would you invest in and why?
Would you recommend the company to focus on Asia for the Heborist brand? Or should the company explore Europe, or penetrate the United States? [Address your answer with respect to the economic, legal/political, competitive, and cultural environment in these three regions]. If Europe, where? If Asia, what countries? If U.S., why?
How should Herborist develop its sales network (Discuss the pros and cons of each option)
- by continuing to sell through cosmetics chains?
- By selling in departmental stores?
- by setting up its own retail stores,? or
- By introducing its products through its spa?