1. Analyze a foreign culture of your choice, and recommend a marketing program for a brand of one of the following made in the USA.
a. Automobile
b. Beer
c. MP3 player
d. Discount retailer
e. Movies
f. Cosmetics
2. Which demographic shifts, if any, do you feel will have a noticeable impact on the market for the following in the next 10 years? Justify your answer.
a. Upscale restaurants
b. Botox treatments
c. Prescription drugs
d. Internet shopping
e. Green products
f. Newspapers
g. Charitable contributions
3. Describe how each of the following firm’s product managers should approach the (i) pre-Depression generation, (ii) Depression generation, (iii) baby boom generation, (iv) Generation X, (v) Generation Y, and (vi) Generation Z.
a. Pepsi
b. Panera Bread
c. The Golf Channel
d. About.com
e. The Humane Society
f. iPod
g. Facebook
h. Crest Whitener System