Start-up companies are more important in bringing products and services to market. In response to new technology, new and innovative businesses are taking over the markets of those older companies too slow to move with changing customer demands.
Following this line of thought, for this task you are an administrative officer at the corporate level of an offshore organization and, you are assigned to develop a strategic business plan for a new venture in a sector of your choice.
This Strategic Management Process should contain whatever is necessary to start-up a company from scratch, including the new company's philosophy, mission, objectives, strategies and tactics, CSR, an analysis of the firm's internal and external environment, organizational structure, leadership and, an one-page financial report justifying the firm's survival for at least a year.
You should justify your choices in terms of the chosen industry/sector on the grounds of innovation, competitive advantage and, company's sustained growth and survival. Your budged is £150,000 (BP).