Section One:
The Coca-Cola Company uses an EVA approach to performance measure what it calls economic profit. Go to Coca-Cola's website (https://us.coca-cola.com) and view the 2007 Annual Report on Form 10-K ( https://www.coca-colacompany.com/investors/2007-annual-report-on-form-10-k). Discuss the level of detail provided by the company on their financial position. Review how the auditors report on the companies internal controls. What is your assessment of Coke's ROI, financial disclosures, internal controls, and the impact of economic profits?
Section Two:
Firm: Walmart
Marketing Plan Pro software will be used to complete this assignment. Complete these sections under 'Tasks' in the Marketing Plan Pro software:
Cash is King:
The purpose of this section is to convey the information from the Cash Flow Statement and the Balance Sheet as they translate the firm's marketing efforts into financial results. This is another critically important section in that these financial statements help understand the cash requirements as well as the accumulation of assets and liabilities. For instance, if the firm requires cash to help manage expenses while waiting for customers to pay, the firm will need to rely on other sources of funds. The firm might wait for three months between turning a customer's invoice in to cash. The expense budget and sales forecast are the keys to creating these financial statements.
Financial Plan:
The purpose of this section is to provide the major points of the financial plan. The software includes this section so the firm can provide highlights for those who do not want to read all of the details of the specific financial sections.